![]() That means a four-page newsletter requires about 28 hours of editorial time. Never having served as a newsletter editor before, these employees – and their bosses – generally don’t realize how much time is required to produce a quality newsletter.Īs a guideline, it usually takes a non-professional writer about seven hours to write, proofread and revise the editorial content for each page of an 8.5-by-11-inch newsletter. A human resources specialist may be assigned the task of creating an employee newsletter. For instance, a sales person who is a good writer may be put in charge of producing a customer newsletter. The reason this happens is that editors of company newsletters are typically given this responsibility in addition to their regular job duties. After that, the newsletter invariably dies and I never receive another issue again. About 5 months later, I’ll receive the long-overdue second issue. Quite often, I receive customer newsletters in the mail in which the company proudly announces that this is the first issue of its new quarterly publication, and that I should be sure to watch for new issues every three months. If you tell them they’ll receive your newsletter every month, make sure you live up to that promise, or your company loses credibility with readers. ![]() For obvious reasons, it’s vital you keep your commitment to readers. Mistake #1: Your newsletter isn’t published regularly If the company underestimates the time required of its employees to produce the newsletter, the publication will suffer. The following is a summary of the most-common mistakes that newsletter editors make, and more importantly, how to correct those problems. Much of the advice I’d give one editor would also be relevant to other editors. Over the years, I’ve been asked by numerous company newsletter editors for my advice on how to improve their publications.Īfter critiquing a wide variety of customer and employee newsletters, I noticed there were weaknesses that were common to the majority of the publications. Learn more about how his firm can help your company produce printed and electronic newsletters. How to avoid the most common company newsletter mistakesĮditor’s Note: The author of this article, David Kandler, is the founder and president of, an Internet firm that produces newsletters for companies throughout the United States.
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